Brand Message Archives | JCR Studios
289
archive,category,category-brand-message,category-289,op-plugin,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Brand Message

Whether you realize it or not, your audience demands that your brand plays an active role to their cultural context. It's even more critical nowadays in the face of social media, where the tolerance for fluff and meaningless messaging is low. When you stand up for something that you AND your audience considers meaningful, that has leverage to be a powerful brand. This is your brand positioning. Remember the “Beach Body Ready” campaign in the UK a couple years ago? In our time of female empowerment + the redefinition of what beauty means, their promotion of an outdated *perfect* female body was met with...

Do you share a clear brand message every single day with your audience and tribe? When you're just starting out, the notion of sharing your message everyday may seem over-whelming. But the consistency couple with quality of the message will make an impact! How clear is that message? Are people understanding it and connecting emotionally to it? I help clients define they're over arching message because sometimes we're so close to our work that we can't always see the potent core message within it. The power of clarity in your brand message is far more important than persuasion because if people are confused, then the...