Brand Personality Archives | JCR Studios
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Brand Personality

Last month I did a FB Live called Sunday Morning Masterclass and Mimosas. There was a major techie snafu with the software I was using and as a result I had to reschedule the Live for later that day. At the time I was upset that there was a problem because it left all those people waiting on a Sunday morning. Did rescheduling impact attendance? Heck yeah. Did it impact the quality of the Masterclass? Heck no. I gave it my 150%. This was a lesson for me being a newly, self-professed perfectionist. But in moments like this where things are moving quickly, we have a...

Do you share a clear brand message every single day with your audience and tribe? When you're just starting out, the notion of sharing your message everyday may seem over-whelming. But the consistency couple with quality of the message will make an impact! How clear is that message? Are people understanding it and connecting emotionally to it? I help clients define they're over arching message because sometimes we're so close to our work that we can't always see the potent core message within it. The power of clarity in your brand message is far more important than persuasion because if people are confused, then the...

You want the best personal development program on the planet? Become an entrepreneur. I see it as being a game. It's like going to a baseball pitching machine that's set to *high* and balls are coming at you literally every second. You just got to keep knocking them out and eventually you get better at vetting those balls and you get into a rhythm. But when you shift your focus and take your eye off your business on to somebody else and start comparing your performance to theirs - you get hit. Everyone has their own destiny, their own path, and all we can...

We've all seen it. An idyllic picture of success standing in front of the Eiffel Tower or some other world renowned location. Flowing hair, runway dress and sparkly heels topped off with freshly manicured nails and a beaming smile that says "I earned $1 million this year and my empire is still growing". And depending on the headspace you're in at the time - you either loathe it, or love it. Do you look at those images of successful women entrepreneurs and wonder if that lifestyle and that level of success is attainable for you? Or do you look at it and think "Meh."...