If you're personal brand, I’ll bet you’re allll about making an impact.
Marketing has changed dramatically in the past 10 years with social media. To the point where now, if you have access to the internet, you can run a business & have your own personal brand.
However - not all brands are created equal.
A strong personal brand that gets seen and perceived in the marketplace in the way you desire - is the goal.
Here are 3 things all strong personal brands have in common:
1️⃣ Your uniqueness is your superpower
It’s loud out there, especially online. Making sure that you totally own your strengths...
You may have skills up the ying-yang but if you don’t know why you’re in business, then you’ll keep feeling stuck and it’ll be virtually impossible to make impact in your biz or even build an authentic brand for that matter.
Back in 2005, I dreamed of having my own full-time business and I had a gem of an idea inspire me. But as a single mama earning only about $50k/year, I was scared + felt unsupported on that path.
I was very clear with what the conditions would have to be in order for me to have the stick-to-itiveness to succeed.
Has a celebrity ever inspired you to be a better entrepreneur?
Here’s a pic of me with Michael Bublé - almost 10 years ago.
A small group of us managed to have a conversation with him backstage.
He was late + apologized but said that he was rattled emotionally because a close friend of the family just had a heart attack.
He said he had to take some extra time to compose himself but that he loves what he does and was ready to give us, what he hoped to be, his best performance ever.
And he did not disappoint! He was nothing but charming...