Brand Positioning Archives | JCR Studios
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Brand Positioning

I'm *gently* calling you out on this. You need clients like… yesterday. But what you don’t need, is to chronically tweak your website, revise your sales page a 100x, watch more FB Lives, and continually consume content all day long. For the most part, all of that is code for perfectionism. Being afraid of taking a bold step for fear of doing it “wrong”. I see so many entrepreneurs focused on activities that don’t make them or their clients money. Believe me, you've already got all the goods within you to make it happen. <3 Except maybe one thing. And fyi, I did the same thing...

Got 30 seconds? Just take a moment to appreciate exactly where you're at right now and all that you've created + cultivated up until this point. It's unique to you as an individual, and you've made your particular mark in the world, showing up, with the choices you've made and just being...

Whether you realize it or not, your audience demands that your brand plays an active role to their cultural context. It's even more critical nowadays in the face of social media, where the tolerance for fluff and meaningless messaging is low. When you stand up for something that you AND your audience considers meaningful, that has leverage to be a powerful brand. This is your brand positioning. Remember the “Beach Body Ready” campaign in the UK a couple years ago? In our time of female empowerment + the redefinition of what beauty means, their promotion of an outdated *perfect* female body was met with...