Identity Archives | JCR Studios
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Identity

I get this question… A LOT! Because I’m so passionate about this, I have a loaded response. Quite honestly, I could write a 10,000 word post, but I want to respect your busy schedule and provide you with this Coles notes version – with all the love and succinct clarity as possible! First of all - imagine a world without branding… Think about it: you’re walking along the street and you want a cup of coffee. You see a shop sign you’ve never heard of before that says in big Times New Roman typeface: (I'm using Starbucks as an example because I happen to...

What is an identity crisis – really? Most of us think of this as an issue that plagues only young adults who are first entering the world independent of parental support. With business, the primary culprit for the crisis is: Not knowing who your ideal customer is and why they buy from you Not knowing what you or you’re business is passionate about and what you’re mission is Not having strong branding that effectively reflects your business Not knowing how to get out of the vicious cycle of “not knowing” what to do next!   Sadly, I see so many talented entrepreneurs who fall short of their aspirations,...

Okay, now that I’ve got you singing Tina Turner in your head, you may be wondering WTH I mean by “Love” what you do.  After all, what we “do” isn’t “who we are”, so why is it important that we “Love” it. Can’t we just “Like” what we do and be just as happy? Right? Well - yes, and no (and, in that order). Let me explain… Regardless of what your occupation is, whether or not you’re employed, a small business owner or solo-preneur –  we all know we spend most, or at least half of our days working 8 hrs+, many of us...