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Marketing Strategy

You may have skills up the ying-yang but if you don’t know why you’re in business, then you’ll keep feeling stuck and it’ll be virtually impossible to make impact in your biz or even build an authentic brand for that matter. Back in 2005, I dreamed of having my own full-time business and I had a gem of an idea inspire me. But as a single mama earning only about $50k/year, I was scared + felt unsupported on that path. I was very clear with what the conditions would have to be in order for me to have the stick-to-itiveness to succeed.  After...

Make NO APOLOGIES for your beautiful wild heart. 🔥🔥 When you decide to consciously decide for yourself what it means to live an extraordinary life, you are essentially saying yes to living life without limitations or projection of other people’s opinions of how you should live. It’s the definition of true freedom.  *Normal*, *regular* and *ordinary* are simply words + ways of being that describe living how most people do based on what is handed to them and accepted within our own culture. And that’s ok. But for you my dear, if you can’t stop dreaming about what’s possible outside of your current state and self-boundaried...

I talk a lot about the importance of visibility, but truth be told, I’ve struggled with this myself and I see this being a major block with us ladies especially. Am I right??! I guess that’s why I’m so passionate about helping women entrepreneurs. I’ve never met a woman who HASN'T been challenged by it at some point in her business. How can you overcome your fear of being seen? You can begin by retraining your brain, which will form new neural pathways, by increasing your visibility a little bit every day. You’ll eventually get to a point where it will no longer feel like...

It’s a 🎤 drop of a quote, and it may even sting a bit. It did for me when I initially read it, then I quickly realized the power of how deeply this resonates for probably most of us regardless of whether we’re entrepreneurs earning $200/month or $2 million/month, or where we’re at professionally or personally. That *thing* that‘s tugging at your heart and mind MUST be pursued - and the longer you ignore it, the more painful it becomes. And there lies the rub. That attitude comes from your constant unfulfilled desire. It’s literally weighing you down, dampening your spirit, and you’ll never be happy until...