Marketing Archives | JCR Studios
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Marketing

I'm *gently* calling you out on this. You need clients like… yesterday. But what you don’t need, is to chronically tweak your website, revise your sales page a 100x, watch more FB Lives, and continually consume content all day long. For the most part, all of that is code for perfectionism. Being afraid of taking a bold step for fear of doing it “wrong”. I see so many entrepreneurs focused on activities that don’t make them or their clients money. Believe me, you've already got all the goods within you to make it happen. <3 Except maybe one thing. And fyi, I did the same thing...

Last month I did a FB Live called Sunday Morning Masterclass and Mimosas. There was a major techie snafu with the software I was using and as a result I had to reschedule the Live for later that day. At the time I was upset that there was a problem because it left all those people waiting on a Sunday morning. Did rescheduling impact attendance? Heck yeah. Did it impact the quality of the Masterclass? Heck no. I gave it my 150%. This was a lesson for me being a newly, self-professed perfectionist. But in moments like this where things are moving quickly, we have a...

The most effective marketing + sales strategy in the world is when you decide to show up as yourself. I know, I know that's a big claim + you're probably sick to death being preached to on how to "be authentic" in your business. (Gah!) But here's the dealio - until I see more 6-figure earning, happy, thriving entrepreneurs, I'm not gonna stop preaching about authenticity! #sorrynotsorry ☺️ Why? Because there's no denying it works! We've seen it firsthand - from people like Oprah who built her career on daytime tv, not acting as a character but exactly who she is...

Good. It means you're growing! You're a business owner - which means you're a badass risk taker. You didn't start this business believing it was going to be easy, am I right? Running a business requires us to get uncomfortable and stay in uncertainty so much of the time. Getting comfortable with being uncomfortable is one of the keys to continuously grow and expand your business. So why do people sliiiide back into the cozy comfortable nest of what's familiar? It's human nature - that's why. We haven't built those neural pathways yet so our brain and subconscious perceives that change & growth as a threat to...