Strategy Archives | JCR Studios
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Strategy

I know you're probably a lot like me - a creative thought leader. You're someone who has an abundance of ideas, am I right?? Let me guess, the only problem is you sometimes (or more often than you care to admit??) get challenged with executing your brilliant ideas. #lifeofanentrepreneur This is why our creative ideas alone won't bring success. "Business" isn't a noun - it's a verb. It's not a static entity that has fixed qualities. It's made up of an on-going dynamic dance of ideas and processes that move toward a specific desired outcome (aka. goals). Our business is in constant flow of ideas from >> Idea Curation...

I'm *gently* calling you out on this. You need clients like… yesterday. But what you don’t need, is to chronically tweak your website, revise your sales page a 100x, watch more FB Lives, and continually consume content all day long. For the most part, all of that is code for perfectionism. Being afraid of taking a bold step for fear of doing it “wrong”. I see so many entrepreneurs focused on activities that don’t make them or their clients money. Believe me, you've already got all the goods within you to make it happen. <3 Except maybe one thing. And fyi, I did the same thing...

How many times a day are you reminded of all the things you need to deliver to your clients or your tribe? If you're anything like me, probably all the day long! As entrepreneurs we are creators, first and foremost. Instead many of us spent far too much time consuming content. (Over-thinking, making lists in our own FB Live obsessed world...

How many of us made the decision to be an entrepreneur, not whilst in deep contemplation calmly sipping on our Sunday morning chamomile tea, but rather having gone through a painful, brought-us-to-our-knees, turbulent time that held our feet to the fire that made us decide "enough is enough"?! Change is never unicorns + lollipops - but it's necessary. As Tony Robbins so boldly says, "If you're not growing, you're dying". Since we're constantly evolving and growing, as entrepreneurs especially, things must move quickly to survive. When you hear the call, you can either pick up + answer the invitation by taking action, or be...

Whether you realize it or not, your audience demands that your brand plays an active role to their cultural context. It's even more critical nowadays in the face of social media, where the tolerance for fluff and meaningless messaging is low. When you stand up for something that you AND your audience considers meaningful, that has leverage to be a powerful brand. This is your brand positioning. Remember the “Beach Body Ready” campaign in the UK a couple years ago? In our time of female empowerment + the redefinition of what beauty means, their promotion of an outdated *perfect* female body was met with...